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Appital announces integration with Virtu Financial’s Triton Valor EMS

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Appital announces integration with Virtu Financial’s Triton Valor EMS



Brian Guckian Chief Development Officer at Appital said:

We are very excited to add Virtu’s Triton Valor to our community of EMS partners. The users of the software can now create bookbuilds, and take part in price formation in a market size that they are interested in.

Melissa Ellis, head of European Workflow Sales at Virtu Financial said:

Our clients are always on the lookout for new, innovative ways to obtain liquidity. Appital allows clients to engage with similar institutions on a scale-based market. Integrating with Appital allows asset managers to gain access to liquidity that was previously latent, and to initiate a bookbuilding procedure, adding value to the overall investment process.

The official announcement detailed that the first companies to gain access Appital’s bookbuilding platform via Triton Valor EMS include Morgan Stanley Investment Management; Unigestion SA; Principal Financial Group; Groupama Asset Management and BBVA Asset Management.

Appital is already attracting institutions that manage a total of $4.3 Trillion in assets under management to its platform. The platform has enabled bookbuilds of $110 million in UK and Swiss equity, with an average…



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