Giles Kerr (Chairman) commented:
Guy is a great addition to our Board. Guy was the Chairman of Appreciate Plc. He will bring his vast experience in the hospitality industry to the Board with him.
Parsons held many director positions during his career, which began at Accor UK. Parsons has also worked for companies like Whitbread Plc., TGI Fridays. Travelodge. and easyHotel plc. Parsons was also a non-executive director and chair of the remuneration panel at Yorkshire Building Society between 2013-2022.
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