Financial infrastructure platform Stripe today released Stripe Apps and the Stripe App Marketplace. Stripe Apps is an ecosystem of third-party tools, which addresses a fundamental challenge for growing businesses.
Businesses use a wide variety of tools in order to compete in today’s internet economy. Stripe, for example, is used to process payments and a separate tool to send a refund confirmation and close out the associated customer support ticket. The need for manual coordination when dealing with separate tools increases the potential for human error. Stripe Apps helps by uniting many of the tools businesses rely on in one place.
Stripe Apps eases operations and help businesses combine fragmented workflows.
Des Traynor, cofounder and chief strategy officer at Intercom, said:
With the Intercom app integrated into Stripe, our customers can investigate issues, answer payment queries, approve refunds, and more from the Stripe Dashboard. They can do all this while still providing real-time, in-context support to customers via the Intercom messenger.
Stripe Apps allows users to customize Stripe and enables automated sharing of contextual information across apps, keeping systems of record in sync and giving users a fuller view of their business.
Jon Fasoli, chief product and design officer at Mailchimp, added:
Let’s say, for example, a business owner wants to automate a targeted message when a customer makes a purchase, sending them a specific discount offer to encourage repeat purchases. The Mailchimp app automatically syncs this customer’s information between Stripe and Mailchimp, streamlining their operations and saving them time.
There are different apps in the Stripe App Marketplace for the different core business functions, including accounting, analytics, CRM, eSignature, marketing, etc. At launch, the Marketplace will offer more than 50 apps from leading providers like DocuSign, Dropbox, Intercom, Mailchimp, Ramp, and Xero. Stripe noted that it will add more partners and apps over time, as well as apps in non-English languages.
Bowen Pan, head of product for Stripe Apps, said:
With Stripe Apps, businesses can customize Stripe with their SaaS tools to best serve their customers. We’re excited for this new chapter and can’t wait to see the ingenuity of all the apps that developers will build in the months and years ahead.